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نظریهٔ کنش منطقی
The models reviewed are the Theory of Reasoned Action (Fishbein & Ajzen, 1975); the Theory of Planned Behaviour (Ajzen, 1985, 1991); the Prototype Willingness Model (Gibbons & Gerrard, 1995); and the Motivation and Opportunity Determinants (MODE) Model (Fazio, 1990a; Fazio & Towles-Schwen, 1999; Fazio & Williams, 1986).
2.3.1.1 Theory of Reasoned Action
The Theory of Reasoned Action (Fishbein & Ajzen, 1975; see Figure 2.1) is a model of deliberative decision-making, which maintains that attitudes (positive or negative evaluations of behaviour; e.g.
The Theory of Reasoned Action
General support for the Theory of Reasoned Action comes from meta- analyses of studies that focus on a variety of health-related behaviours.
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